Customer Experience Strategy and Touch-points Management
The contracting global economy, advances in technology, the proliferation in the number of interaction channels, and the increasingly well-informed and mobile consumer base are altering the means, modes, and manner in which consumers engage with brands and companies. Our professionals assist clients to go through the customer experience transformation journey that requires delicate step changes. We help clients in identifying critical touch-points and customer expectations beyond the transaction phase as a key to design an unparalleled unique customer experience.
Sales and Distribution Channels Management
We utilise our featured channel statement model to redefine how companies want their customers -current or potential- to think about and interact with their sales channels relative to competitors. Through this model we help companies to develop and implement tailored blue prints that will help to achieve the highest efficiency and performance. Through real life extensive experience, our experts have identified a set of key elements driving channel performance and we work with companies to develop solutions that will enhance performance through these levers.
Product/Service Strategy Design and Execution
To cope with ever-changing customers whom looking for attributes other than product range and differed payment options, companies are faced with many major challenges and forced to revisit their product portfolios. askbmm helps companies to identify segments that are and potentially receptive to particular features/services/product categories and to decide where to focus based on the company’s capabilities. askbmm served many clients to improve product lifecycle, expand or optimise their product portfolio to achieve greater and optimised outcomes.
In many occasions, companies tend to be destroying the long-term value while making the short-term numbers through pricing strategies. askbmm experts help in exploiting the company’s potential through strategic pricing approach whereby we revisit and redefine the pricing structure, price value performance and pricing policy. Hence, we develop pricing strategies to address the pricing pressures our clients face and run effective frameworks that can deal with price elasticity.
Loyalty and CRM
Increasingly, consumers expect their loyalty not be rewarded through a “program” but as integral part of a holistic customer experience. We help companies to go beyond the paralyses of news letters-focused CRM’s and help them design and implement programs about empowering advocates rather than capturing prisoners. Thus, we help in designing methods, techniques and technologies that companies should use and utilise and will ensure enrolment and achieve value.